Course introduction, outlining it's purpose and goals.

Hi, it's Carley here!

I am so excited to take you on a launch journey! This course has been jammed packed with lessons I have learnt over a 10+ year career in fashion eCommerce, not to mention 15 years in retail!

I am an expert at launching fashion brands into global eCommerce. Why? Because I have a proven background in sales strategy, and I know what it takes to succeed in this industry and it starts with idea validation!

Career achievements:

  • I have worked in NYC, London and Melbourne for well-known fashion brands. 
  • I have grown accounts from launch to maturity, surpassing sales expectations into $M+ revenue.
  • I am connected to over 30+ global fashion wholesale eCommerce platforms.
  • I built my own fashion business from scratch in 2019 so I know what it takes to build a business.


I encourage you to watch this introductory video to the course explaining the reasoning behind it, exactly what you will learn and how it will be delivered to you!

Enjoy and don't forget we're here to help every step of the way [email protected]

Course purpose and goals

It's your course to control! This is what we recommend ...

How you choose to complete this course is completely your choice, we are simply recommending how we intended it to be completed.

Guidance on how to complete this course:

  • Start with step 1 and progressively complete each step in order, not skipping a step.
  • Within each step and topic, please complete the project work when it is set. You could choose to complete all project work at the end of the step, but I would encourage you to complete it when it is set so that you have the opportunity to implement what you have just learnt whilst it's fresh in your head.
  • Use your master workbook as the source of everything! It contains the templates you need to validate your idea. We also encourage you to write your notes in there from any decisions made or even document your to-do list and ideas in there. Then you will have 1 safe, centralised document for your fashion brand.
  • We encourage you to watch all videos, as the videos elaborate on the information documented in the PDF workbooks.
  • If you have questions during the course, don't be afraid to contact us [email protected]
  • At the end of the course we would love to hear from you; what is your validated product idea? What are your next steps?
  • Don't forget unless you already have to join our closed FB group to meet fellow startups. Fashion Brand Launch & Growth Advice with Unzipped

This is your course to have fun with! So take your time, enjoy learning and soon you will know what your profitable fashion brand idea is!