Welcome to step 1!

The purpose of step 1 is to set the foundations for the rest of the course and by that I mean you need a starting point. You need a validated idea.

In this step you will learn how to market validate your idea, using at keywords tools, competitor analysis, pricing analysis, as well as, discovering who your target audience is. Each topic is essentially validating your idea, step by step!

To succeed in the industry you need to have more than just a gut decision, as we have seen many brands fail before following just this principle. So take your time with this step and action each topic as you learn it, only progressing forward once you are 110% confident that you have a niche in the market.