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Full Course - 6 Steps To Launch A Fashion Brand Online.
Course Introduction
Meet your Teacher! (6:24)
How to complete this course
An introduction to your master workbook and contents
Module 1 - Step 1 - What is your niche in the market and validate it.?
Introduction to step 1 outlining purpose and goals. (2:50)
Topic 1 = Identifying market demand. (31:47)
Topic 2 = What are your competitors doing? (30:26)
Topic 3 = Who is your target audience? (29:06)
Topic 4 = What is the best channel for you? (31:32)
Topic 5 = How to price your product competitively. (57:28)
Topic 6 = Validate your idea. (22:41)
Topic 7 = Update your business plan with step 1 decisions. (5:33)
Module 2 - Step 2 - Plan your collection.
Introduction to step 2 outlining purpose and goals. (3:44)
Topic 1 = Market considerations that will influence your range. (52:09)
Topic 2 = How to range plan. (24:38)
Topic 3 = Set a launch plan and create a critical path. (20:04)
Topic 4 = Update your business plan with step 2 decisions. (2:11)
Module 3 - Step 3 - Design, make and ship your collection.
Introduction to step 3 outlining purpose and goals. (4:14)
Topic 1 = Start designing your collection. (21:50)
Topic 2 = Sourcing guidance. (12:12)
Topic 3 = Find a manufacturer & learn how to cost. (55:00)
Topic 4 = Sampling and the fit process. (24:27)
Topic 5 = Packaging guidance. (13:30)
Topic 6 = How to ship your collection. (38:59)
Topic 7 = Update your business plan with step 3 decisions. (7:45)
Topic 8 = Place your order. (13:16)
Module 4 - Step 4 - Manage your business.
Introduction to step 4 outlining purpose and goals. (4:11)
Topic 1 = How to create a budget. (55:28)
Topic 2 = Cash flow management. (12:44)
Topic 3 = Financing options for fashion brands. (13:02)
Topic 4 = Finalising your business plan. (17:31)
Topic 5 = Essential business operation tools. (15:34)
Module 5 - Step 5 - Build and launch your brand.
Introduction to step 5 outlining purpose and goals. (5:09)
Topic 1 = Find your brand name and personality (26:25)
Topic 2 = How to create a logo and identify your brand’s voice. (13:57)
Topic 3 = Creating an E-Com Store (website) (30:28)
Topic 4 = Marketing fundamentals (62:55)
Topic 5 = Pre-launch marketing strategies (22:48)
Topic 6 = Social media power-up! (34:57)
Topic 7 = Soft launch your fashion brand (5:02)
Topic 8 = How to analyse sales data (23:09)
Topic 9 = Update you business plan with step 5 decisions (5:50)
Module 6 - Step 6 - Grow your brand to a global audience!
Introduction to step 6 outlining purpose and goals. (5:46)
Topic 1 = Sales methods to increase sales and brand awareness. (78:20)
Topic 2 = Profitable growth and marketing strategies. (42:55)
Topic 3 = Listen to data & demand and you will grow. (40:26)
Topic 4 = Improve and refine your customer service (CS) (35:35)
Topic 5 = Grow your brand by growing your team and network. (26:08)
Congratulations for completing the course!
Next Steps
Topic 2 = How to create a logo and identify your brand’s voice.
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