Topic 2 = What are your competitors doing?
Welcome to Topic 2 - What are your competitors doing?
This topic is broken into 5 key lessons, and 1 project work for you to complete at the end.
Within your master workbook you will need to use the tab titled: Competitor Analysis, to complete your project work.
We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand!
Content:
- Video 1: Introduction to today's topic and its purpose and outcome.
- Video 2: The importance of conducting a detailed global competitor analysis.
- Video 3: Competitor analysis focusing on product opportunities.
- Video 4: Competitor analysis focusing on social media statistics and opportunities.
- Video 5: Understanding how to use a brand perceptual map within the industry.
- Video 6: Summarising all lessons within this topic with a case study.
- Video 7: Project work - Complete the competitor analysis work for your brand.
- Downloadable material: 1 master workbook, 1 PDF topic workbook.