Topic 4 = What is the best channel for you?
Welcome to Topic 4 - What is the best channel for you?
This topic is broken into 5 key lessons, with 1 case study and 1 project work for you to complete at the end.
We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand!
Content:
- Video 1: Introduction to today's topic and its purpose and outcome.
- Video 2: Deciding which market (countries) you want to launch in.
- Video 3: Channels explained. (B2B/wholesale/B2C/DTC/marketplace/drop-shipping)
- Video 4: DTC vs wholesale pro's and con's.
- Video 5: The benefits of using wholesale channels.
- Video 6: How to choose which channel is right for you.
- Video 7: Summarising all lessons within this topic with a case study.
- Video 8: Project work - Who is your target audience? Write your brand's customer persona.
- Downloadable material: 1 master workbook, 1 PDF topic workbook.