Topic 4 = What is the best channel for you?

Welcome to Topic 4 - What is the best channel for you?

This topic is broken into 5 key lessons, with 1 case study and 1 project work for you to complete at the end. 

We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand! 

Content:

  • Video 1: Introduction to today's topic and its purpose and outcome. 
  • Video 2: Deciding which market (countries) you want to launch in.
  • Video 3: Channels explained. (B2B/wholesale/B2C/DTC/marketplace/drop-shipping)
  • Video 4: DTC vs wholesale pro's and con's.
  • Video 5: The benefits of using wholesale channels.
  • Video 6: How to choose which channel is right for you.
  • Video 7: Summarising all lessons within this topic with a case study. 
  • Video 8: Project work - Who is your target audience? Write your brand's customer persona. 
  • Downloadable material: 1 master workbook, 1 PDF topic workbook.

Video 1: Introduction to today's topic and its purpose and outcome. 

Video 2: Deciding which market (countries) you want to launch in.

Video 3: Channels explained. (B2B/wholesale/B2C/DTC/marketplace/drop-shipping)

Video 4: DTC vs wholesale pro's and con's.

Video 5: The benefits of using wholesale channels.

Video 6: How to choose which channel is right for you.

Video 7: Summarising all lessons within this step with a case study. 

Video 8: Project work - Who is your target audience? Write your brand's customer persona. 

Complete and Continue