Topic 3 = Who is your target audience?
Welcome to Topic 3 - Who is your target audience?
This topic is broken into 4 key lessons and 1 project work for you to complete at the end.
Within your master workbook the tabs you will need to use are: audience mood template and consumer persona template.
We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand!
Content:
- Video 1: Introduction to today's topic and its purpose and outcome.
- Video 2: The importance of creating your consumer persona.
- Video 3: Defining your ideal customer.
- Video 4: Research audience mood.
- Video 5: How to create your customer persona.
- Video 6: Project work - Who is your target audience? Write your brand's customer persona.
- Downloadable material: 1 master workbook, 1 PDF topic workbook.