Topic 3 = Who is your target audience?

Welcome to Topic 3 - Who is your target audience?

This topic is broken into 4 key lessons and 1 project work for you to complete at the end. 

Within your master workbook the tabs you will need to use are: audience mood template and consumer persona template.

We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand! 

Content:

  • Video 1: Introduction to today's topic and its purpose and outcome. 
  • Video 2: The importance of creating your consumer persona.
  • Video 3: Defining your ideal customer.
  • Video 4: Research audience mood.
  • Video 5: How to create your customer persona. 
  • Video 6: Project work - Who is your target audience? Write your brand's customer persona.
  • Downloadable material: 1 master workbook, 1 PDF topic workbook.

Video 1: Introduction to today's topic and its purpose and outcome. 

Video 2: The importance of creating your consumer persona.

Video 3: Defining your ideal customer.

Video 4: Research audience mood.

Video 5: How to create your customer persona. 

Video 6: Project work - Who is your target audience? Write your brand's customer persona. 

Complete and Continue