Welcome to Topic 5 - How to price your product competitively.

This topic is broken into 6 key lessons, 1 case study and 1 project work for you to complete at the end. 

To complete the project work you will need to use these templates: Pricing strategy - Competitor analysis, Price strategy - 3rd party and Pricing strategy - Matrix. 

We highly recommend that you complete the project work at the end of each topic as this is a progressive step-by-step journey to launching your fashion brand! 

Content:

• Video 1: Introduction to today's topic and its purpose and outcome. 
• Video 2: The importance of setting a global price matrix from day 1.
• Video 3: Looking at how you want to be perceived by price in each global market.
• Video 4: How to conduct a price comparison of global competitors.
• Video 5: Looking at 3rd party platform channels for competitor price analysis.
• Video 6: How to analysis and consider market exchange rates, when setting your pricing rules.
• Video 7: How to create a global price matrix.
• Video 8: Summarising all lessons within this topic with a case study. 
• Video 9: Project work - Complete the price analysis for your brand and define your global price matrix. 
• Downloadable material: 1 master workbook, 1 PDF topic workbook.

Video 1: Introduction to today's topic and its purpose and outcome. 

Video 2: The importance of setting a global price matrix from day 1.

Video 3: Looking at how you want to be perceived by price in each global market.

Video 4: How to conduct a price comparison of global competitors.

Video 5: Looking at 3rd party platform channels for competitor price analysis.

Video 6: How to analysis and consider market exchange rates, when setting your pricing rules.

Video 7: How to create a global price matrix.

Video 8: Summarising all lessons within this step with a case study. 

Video 9: Project work - Complete the price analysis for your brand and define your global price matrix.